eMarketer – This year, 134.0 million mobile users in the US will use a mobile coupon. That’s an 8.0% increase from 2017, according to eMarketer estimates. Mobile coupon usage will keep climbing as consumers shift their shopping habits from desktop to mobile. By the end of 2019, we expect there will be 142.4 million US mobile coupon users, making up more than half of the mobile phone population.
Consumers seem to welcome this type of immediacy. According to a July 2018 study by BRP, retail consulting firm, 65% of US shoppers would be more likely to shop at a retailer if they received a proximity-triggered mobile coupon.
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