Convenience Store Decisions – The majority of retailers who use social media to connect with consumers are not taking advantage of the platform’s full potential.
Boston Retail Partners (BRP) has released a new report studying the opportunities that social media presents to retailers when it comes to creating a memorable and personalized customer shopping experience. The new report has revealed that social media produces innumerable opportunities for retailers to engage with their customers, but the majority of retailers are not successfully taking advantage of these opportunities.
According to the BRP SPECIAL REPORT: Enhancing Customer Engagement Through Social Media, 81% of retailers using social media to engage with customers indicate that their processes need improvement.
Read full article: How to Effectively Engage with Consumers Using Social Media