How to Use Email Marketing Segmentation to Grow Your Business

Business 2 Community – If you asked customers what’s the one thing they want more of from retailers, they’d say personalized customer experiences. Customers don’t want to be seen as nameless faces in a sea of people; they want to be treated as individuals.

Ken Morris, Principal at Boston Retail Partners, explains personalization this way, “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” He continues, “In today’s crowded and highly competitive market, personalization is a critical component for optimizing the customer’s shopping experience.”
Read Full Article: How to Use Email Marketing Segmentation to Grow Your Business

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *