AR, VR and Mixed Reality – Connecting The Dots Between Retailer And Consumer Goals
Speaker: Jeffrey Neville, Senior Vice President & Practice Lead, BRP
As retailers look for ways to infuse digital experiences into your customers’ shopping journeys, AR, VR and mixed reality offer new opportunities. This session will cover key consumer and retailer insights into these technologies to understand the benefits of each technology, potential uses across product categories, consumer interest in each technology and retailer plans within these areas. Attendees will leave this session with a better understanding of these technologies and a framework for how to start the conversation about building these capabilities into your customer experience.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.