Is Real-time Retail the New Retail Imperative?

According to the BRP SPECIAL REPORT: Real-time Retail – The New Retail Imperative, nearly 50% of retailers indicate that real-time retail is one of their top three priorities!

BRP Special Report COVER - Real-time RetailToday’s consumers expect a seamless experience across channels – in the store, on the Web and via their mobile device – which requires retailers to deliver a “real-time” shopping experience to meet these elevated demands.

Real-time retail is the ability to deliver a holistic experience to consumers whenever, wherever or however they choose to shop by gathering, analyzing and disseminating customer, product, pricing and inventory data across all channels – in real-time. This enables retailers to leverage “customer context,” which we define as the interrelated factors of customer insights and environmental conditions, to make the shopping experience relevant.

This special report highlights key findings from recent BRP surveys validating retailers’ commitment to implementing real-time retail by leveraging a unified commerce platform and other innovative technologies, including:

  • 76% of retailers plan to provide suggested selling based on a customer’s previous purchases within three years
  • 83% of the respondents plan to offer promotions based on the customer’s geographic proximity within five years
  • 91% of the respondents plan to have real-time inventory available at the POS within three years
  • 95% of retailers plan to implement real-time analytics within five years

Download the report here: BRP SPECIAL REPORT: Real-time Retail – The New Retail Imperative

I think you will find this report interesting.

You may also like to read this report: 2015 CRM/Unified Commerce Benchmark Survey

As always, I encourage your opinions and comments on this report.  Please share your comments below.


As retail thought leaders and trusted advisors, our executives’ opinions and insights are often solicited by leading publications and associations for articles and speaking engagements.

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