Isetan looks beyond airports for Ginza duty-free store

Luxury Daily – Japanese department store Isetan Mitsukoshi has opened an airport-style duty-free store within its Ginza, Tokyo location to appeal to the increasing number of tourists visiting the country.

Isetan opened the Japan Duty Free Ginza store on Jan. 27 on the 8th floor of the Mitsukoshi department store, in partnership with Tokyo’s airport authorities and the NAA Retailing Corp. As the first of its kind, albeit not likely for long since others are in the works, Japan Duty Free Ginza will offer foreign and domestic travelers outside Japan’s main airports the perks of duty-free shopping.

“Featuring their products in the the Japan Duty Free Ginza in the Ginza Mitsukoshi department store is a great way to gain brand awareness and drive incremental sales for smaller luxury retailers that can’t justify a dedicated storefront in the Ginza neighborhood,” said David Naumann, director of marketing, Boston Retail Partners.

“Japan has seen an explosion of tourists and last year foreign visitors hit a record 19.73 million,” he said. “Providing foreign travelers more opportunities for duty free purchases, and in a more relaxing environment than an airport, will spur more purchases.

“The Ginza neighborhood, popular upscale shopping area of Tokyo, is a perfect location for duty free luxury merchandise.”

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