Daily Gazette – I don’t mind that Netflix has me pegged as liking British police dramas or preferring series with strong female leads. But would I want my supermarket loyalty program to text me personalized product recommendations after I was “recognized” walking into the store?
Both are examples of using Big Data – our online clicks, visits and signups – to create algorithms that claim to know us and try to predict what we want. String algorithms together and you get artificial intelligence, or the science of making machines do things “intelligently” — that is, in ways that humans would.
AI, as it’s known, is top of mind with many retailers. Consultant Boston Retail Partners predicted last year that 45 percent of retailers will utilize AI by 2020, most to optimize their online interaction with customers.
Read Full Article: Kennedy: ‘Lab’ developing ‘socially responsible algorithms’