Mobile Commerce Daily – Kmart and Sears have both updated their applications with the ability to receive alerts on specials before they are available more broadly and scan in-store items to check online inventory, highlighting how retailers can leverage mobile to provide added value to loyal shoppers.
Users are now able to take advantage of the enhanced features within the Kmart and Sears mobile apps, both of which aim to transform consumers’ smartphones into personal shopping companions for in-store and at-home use. The brands are also ensuring that mobile-savvy individuals receive the first crack at any sales and new tools, a strategy that all major retailers should take advantage of when it comes to pleasing frequent customers.
“The key to getting consumers to download mobile apps and keep them on their phone is to offer compelling value,” said Gene Bornac, vice president of Boston Retail Partners, Boston. “Kmart’s strategy to promote Bluelight Specials on its mobile app is a great way to garner more app downloads and the value of access to instant specials will help inspire customers to use and keep the app.”