
Using Biometrics to Identify Consumers – Key Considerations
0 Comments
/
With features such as facial, and fingerprint scanning becoming a more mainstream way for users to authenticate purchases, and unlock their smartphones, it's not surprising that customers are warming to the notion of brands using biometrics to produce a better experience.

Consumers Choose Retailers that Offer a Personalized Experience
Offering a personalized service requires identification of customers as soon as they walk in the store, but only 37% of retailers are able to identify their customers before checkout.

The Future Store is Here
The retail industry is in the midst of a retail renaissance as we move from the ‘olden days’ of a person walking in to a store to simply purchase a commodity, into a new technologically advanced era where artificial intelligence helps customers make informed purchasing decisions leveraging associate or customer facing technology along with augmented reality that enables them to view products on their body or virtually in their homes.

What are Retailers' Top Customer Engagement Priorities for 2019?
As retailers look for ways to differentiate in today’s highly competitive market, customer engagement strategies like personalization, mobile experience and real-time retail are critical components for optimizing the customer’s shopping experience.

Why Should Retailers use Augmented or Virtual Reality?
Consumers see the benefit of VR and AR, as nearly half of consumers are more likely to shop at a retailer utilizing virtual or augmented reality. Retailers also understand the impact that VR and AR can have on the customer experience, as 32% plan to use virtual and augmented reality within three years.

A Personalized Brand Experience Across Digital Channels is Imperative
Consumers now start and stop their shopping journey in different channels, including online marketplaces and social media, and frequently shop for the same product across different retailers, both online and in the store. Consumers don’t think in terms of channels, they think in terms of brands and experiences.

Turn Anonymous Customers into Loyal Customers
At what point in the shopping journey do you identify your customers? If it is not until they reach the checkout, you might be in the majority, but that is too late to influence their purchase decisions. This is a tremendous opportunity for retailers to improve the customer experience – turning anonymous shoppers into loyal customers.

Why are you Ignoring Current Customers to go after New Ones?
Most online retailers have key performance indicators (KPIs) for sales, average order value, comparative sales and conversion rates; however, less than 50% of retailers measure customer loyalty through customer satisfaction (net promoter score), customer retention and post-purchase customer survey results.
Subscribe Today!
Recent Posts
- Only 33% of Retailers Optimize their Inventory By Leveraging Advanced Analytics, According to BRP Report February 14, 2019
- Consumers expect in-store personalisation February 13, 2019
- Significant Retail Trends in 2019 February 13, 2019
- What Do Consumers Want From a Retail Store? February 12, 2019
- In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant February 12, 2019
Tags
Amazon
analytics
apple pay
artificial intelligence
augmented reality
Cloud
CRM
CRM/Loyalty
Customer Context
Customer Engagement
customer experience
Customer Interactions
Data Security
eCommerce
EMV
Facebook
gamification
Guided Selling
Instagram
IT Strategy/Execution
Loyalty
Merchandise Planning
Merchandising
mobile apps
mobile commerce
mobile payments
Mobile POS
Networks
Omni-channel
Order Management
Payments
Payment Security
Personalization
Point of Sale
Point of SalePOS
POS
Real-time Retail
retail consulting
retail consultingUnified Commerce
snapchat
Social Media
Supply Chain
tokenization
Unified Commerce
Virtual Reality