Is your Post-Purchase Experience Meeting Customer Expectations?

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The post-purchase experience is not getting the attention it deserves as retailers focus more on customer acquisition than loyalty. BRP published the Best Practices for Enhancing the Post-Purchase Experience report to address the importance of the time between the customer clicking the buy button and the customer receiving and using the product.
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Are you Offering Shoppers the Digital Experience they Expect?

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According to the Retail’s Digital Crossroads: The Race to Meet Shopper Expectations report, based on research conducted by Incisiv, there is a disconnect between customer expectations and retail execution. The research combines findings from surveys of 1,212 retail consumers and 60 retail executives to understand the effect digital has on the shopping experience.
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New Survey Findings Confirm the Digital Lag between Guest Expectations and Current Restaurant Technology

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The Restaurant Digital Crossroads: The Race to Meet Guest Expectations report highlights how rapidly evolving guest expectations and digital technologies are driving a major transformation across the whole of the restaurant industry.
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Simplify and Optimize your Network to Transform your Customers’ Shopping Experience

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The network is a key component of the store technology platform necessary to deliver real-time retail and the enhanced shopping experiences customers now expect. As retailers continue to deploy more applications via the cloud, along with implementing data rich services; a simple, fast, agile, reliable and secure network solution is imperative for a successful transformation of the store.
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The Future Retail Network Manifesto: Turn your Retail “Not-work” into an Agile Network

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Network bandwidth is becoming a bottleneck and retail applications are not performing efficiently. It has become so bad at some organizations, that retail store operations personnel refer to the network as the “not-work.” BRP published “The Future Retail Network Manifesto” to articulate our vision of the future store and identify the challenges and imperatives retailers face in delivering the expected customer experience.
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Are Retailers Keeping Pace with Consumers' Unified Commerce Expectations?

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BRP recently published the 2018 Customer Experience/Unified Commerce Survey which analyzes and compares consumer expectations to retailer capabilities to identify opportunities. While retailers seem to be doing well in many areas, there are a few areas where their capabilities need to catch up with consumer expectations.
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The State of Gender Equality in Retail

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I recently had the chance to comment on an Honoring Women discussion on Retail Wire about outstanding women in the retail industry and company cultures that support their success. It was an interesting article to read and contemplate, especially in light of recent headline-making articles on misogyny and sexism in politics and the movie-making industry.
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Personalization is the Key to Competing Against Amazon

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As consumers become more technologically savvy and have access to better information, there is a widening gap as retailers struggle to meet consumers’ escalating expectations. Personalization is one of the best ways to create and maintain a connection with the brand’s most valuable and loyal customers and is the key to competing against Amazon.
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