Why Should Retailers use Augmented or Virtual Reality?

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Consumers see the benefit of VR and AR, as nearly half of consumers are more likely to shop at a retailer utilizing virtual or augmented reality. Retailers also understand the impact that VR and AR can have on the customer experience, as 32% plan to use virtual and augmented reality within three years.

A Personalized Brand Experience Across Digital Channels is Imperative

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Consumers now start and stop their shopping journey in different channels, including online marketplaces and social media, and frequently shop for the same product across different retailers, both online and in the store. Consumers don’t think in terms of channels, they think in terms of brands and experiences. 

Turn Anonymous Customers into Loyal Customers

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At what point in the shopping journey do you identify your customers? If it is not until they reach the checkout, you might be in the majority, but that is too late to influence their purchase decisions. This is a tremendous opportunity for retailers to improve the customer experience – turning anonymous shoppers into loyal customers.

Why are you Ignoring Current Customers to go after New Ones?

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Most online retailers have key performance indicators (KPIs) for sales, average order value, comparative sales and conversion rates; however, less than 50% of retailers measure customer loyalty through customer satisfaction (net promoter score), customer retention and post-purchase customer survey results.

Offering a Digital Dining Experience is Now Table Stakes for Restaurants

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As guest expectations for digital-driven dining continue to rise, all those responsible for delivering a successful guest experience – whether they a restaurant brand, a franchisee, or independent operator – must rapidly adopt new digital technologies to enhance the entire dining journey.

AGILE IN ACTION: Achieving 50% Faster Implementation Times

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With the swift pace of disruption occurring in the industry, retailers need to accelerate the transformation of their organization, business processes and technology to align with customer demands, and an Agile approach to technology and operations can mean the difference between successful operations and bankruptcy.

Amazon's New 4-star Store Concept - Thoughts from BRP

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Today, Amazon extended its physical store presence with a totally new concept. Amazon 4-star is a new physical store where everything for sale is rated 4 stars and above, is a top seller, or is new and trending on Amazon.com. Nothing is off limits for Amazon and they continue to surprise us with new ventures.

Embracing and Applying the Agile Mindset (Part 3 of Agile Blog Series)

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Implementing an Agile mindset involves establishing a company culture that embraces and applies the 4 guiding values of the Agile Manifesto. Implementing an Agile mindset allows individual team members to understand why an Agile transformation is taking place as well as the benefits from implementing this drastic, but necessary change.