NETWORKS – The Retail Enabler
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Significant advances in networks in the past decade are transforming retail, as we know it. However, the transformation isn’t pervasive yet, as the adoption of the latest network technologies requires planning and commitment. We are at a strategic inflection point where the network is truly transforming retail and the customer experience.
Unified Commerce: The Catalyst to Move Beyond Channels
Retailers—pay heed to the new wave in retail, officially known as unified commerce.
Based upon the premise that customers engage with brands and not individual channels, retailers are shifting their focus to a holistic customer experience that merges the digital and in-store experiences. Unified commerce goes a step beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a single commerce platform.
Virtual POS Is Retail Ready – Are You Ready?
In today’s retail world, POS is considered the central nervous system for the entire retail operation. Read this white paper to find out how Virtual POS is the new POS paradigm.
Within 5 Years, 75% of Retailers Plan to Identify Customers when they Walk in the Store
Unified Commerce is the evolution of both multi-channel and omni-channel retailing that provides a seamless experience in the store, on the Web or anywhere customers choose to shop. The key Unified Commerce initiatives, such as enhancing customer engagement, collecting and analyzing customer behavior, and personalizing the experience, are the top priorities for retailers, as evidenced by the results from the Boston Retail Partners 1st Annual CRM/Unified Commerce Benchmark Survey.
Gaining Ground in the Retail Battle Against Amazon
When it comes to offering competitive prices, convenience, and a superior customer service experience, many traditional brick and mortar businesses are struggling to keep up with intermediating retailers like Amazon and Google. As these industry giants have drastically raised the bar in terms of customer expectations and satisfaction metrics, the remaining marketplace players are left strategizing on how to stay relevant to consumers.
Under this industry backdrop, there are a few strategic elements for retailers to prioritize when fashioning their competitive approach to remain contenders in the retail game.
Tire Kingdom® – Customer Service on Steroids!
Imagine this experience at your local tire store... You drive in with a problem with your tires or brakes or something else and when you are greeted by the salesperson, they can immediately show you what the good, better and best prices for the products you need based on your vehicle make, model and year - without even asking you any questions about your car.
How is this possible?
Getting the Bang for your Loyalty Program Buck—Part III
Prioritization Matrix – The Secret Weapon to Finalize Loyalty Program Details
So you are a retailer, and you have already set a loyalty program strategy and established its attributes and offerings as per Part I and Part II of this series. The good news is that you are now just one step away from implementation of a successful, effective loyalty program.
At this point, even though strategizing has significantly narrowed the options, you are likely torn between loyalty program alternatives. Enter the prioritization matrix. This friendly tool can be extremely useful and effective in facilitating comparison and ranking between functional choices.
Getting the Bang for your Loyalty Program Buck—Part II
Identifying the Details of the Loyalty Program
After setting a high-level loyalty strategy, a retailer should then customize the key components or “the guts” of the loyalty program. Conceptually, this involves specifying key parameters that detail how the program will function. The principal program aspects that need to be determined include program structure, layers, fee structure, loyalty tier/status features, and corresponding promotional segmentation. This easy step-by-step approach can be utilized to assist retailers in the program engineering process.
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