Insights Blog

In the past decade, technological advances in networking capabilities have transformed the retail space. Consumers are now accustomed to having 24/7 network connectivity and real-time access to information everywhere across all channels of commerce. As a retailer looking to provide best-of-breed networking, the obstacles to upgrading can seem daunting. A lack of upfront planning and continual monitoring can lead to excessive long-term spending, missed opportunities to grow the business, or worse a failed disaster recovery plan due to networking issues.

In the past, Virtual POS would not have been an option due to the perceived risk of WAN failure. Today, due to massive investments in infrastructure, we now have robust network infrastructures available that are far more reliable and resilient than anything we have seen in the past. The reliability of today’s networks provides 99.999% up time.

Retailers—pay heed to the new wave in retail, officially known as unified commerce. Based upon the premise that customers engage with brands and not individual channels, retailers are shifting their focus to a holistic customer experience that merges the digital and in-store experiences. Unified commerce goes a step beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a single commerce platform.