Is interactive Retail a “Stalker” or a “Butler?”

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I recently read an interesting article in The Atlantic, The Future of Retail Checkout: No Checkout at All?, that raises an interesting point about how consumers will feel as retailers collect more of their digital footprint and use this information for personalized interactions. Will customers feel like they are being “stalked” or will they value the personalized service like they would get from a “butler?”

Welcome to our new blog...

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Welcome to the new BRP Retail Insights blog. This blog will feature insights from Boston Retail Partners’ executives and consultants on retail trends, technology, best practices, case studies and news. Basically, everything Retail!