Are Retailers Keeping Pace with Consumers' Unified Commerce Expectations?

BRP recently published the 2018 Customer Experience/Unified Commerce Survey which analyzes and compares consumer expectations to retailer capabilities to identify opportunities. While retailers seem to be doing well in many areas, there are a few areas where their capabilities need to catch up with consumer expectations.

The State of Gender Equality in Retail

I recently had the chance to comment on an Honoring Women discussion on Retail Wire about outstanding women in the retail industry and company cultures that support their success. It was an interesting article to read and contemplate, especially in light of recent headline-making articles on misogyny and sexism in politics and the movie-making industry.

Personalization is the Key to Competing Against Amazon

As consumers become more technologically savvy and have access to better information, there is a widening gap as retailers struggle to meet consumers’ escalating expectations. Personalization is one of the best ways to create and maintain a connection with the brand’s most valuable and loyal customers and is the key to competing against Amazon.

The associate is the key to the customer experience

As technology continues to advance and consumers change the way they shop, the customer experience also needs to evolve. The key is that it is all about the customer. Convenience and reducing frustration and aggravation are key priorities for most consumers.

Measuring retail success in an omni-channel world

Omni-channel retailing is - or should be - changing the way retailers evaluate their business performance. Same-store sales have been the key metric utilized to measure a retailer's health for many years but this metric only measures the traffic in the physical store without understanding the influence brick-and-mortar has on e-commerce or vice versa.
Robot Associates

Robot Associate: Are retail jobs at risk?

While automation and robots can be a good way to cut overall costs, there is a fine line as to where it makes sense to deploy. Operationally, RFID technology can automate inventory/cycle counts, augmented reality can help with merchandising and floor sets, and blockchain technology can be used to prove authenticity of a luxury good.
Customer Experience Journey

Retail Personalization: Attracting & Keeping Your Customers

Engaging the customer through personalization and relevant messaging is the key to attracting and keeping customers. Customers want to shop wherever and whenever with the benefits of both the digital and physical retail environments.

Meet with BRP at NRF 2018

Consumers want a mobile, personalized experience that seamlessly spans the physical and digital worlds. The retailers that win will be the ones that can transform quickly to deliver what their customers now expect. Book a meeting with us to discuss how BRP and Windstream can help you accelerate your retail transformation and get ahead of rapid changes in the industry—before you get left behind.