Now public, Revolve will test investor appetite for influencer marketing

Glossy – On Friday, Revolve made its Wall Street debut, one of several online fashion companies to go public in recent months. See comments from David Naumann, VP of Marketing at BRP, retail consulting firm.

Retailers prioritize mobile shopping experience

Retail Dive – More retailers are focused on creating a seamless shopping experience across all of their channels, and fewer retailers are blending their online and in-store shopping experience, according to a 2019 Special Report from BRP, retail consulting firm.

As luxury competitors thrive online, Capri Holdings bets on aggressive brick-and-mortar expansion

Glossy – In the past two years, Capri Holdings, formerly known as Michael Kors Holdings, has attempted to establish itself as a competitor to huge luxury groups like LVMH and Richemont. See comments from David Naumann, Vice President of Marketing, BRP, retail consulting firm.

Cities of luxury: Dubai – Luxury Memo special report

Luxury Daily – As the business hub of the Middle East and one of the world’s wealthiest cities, Dubai has attracted its fair share of affluents and luxury brands. See comments from Ken Morris, principal at BRP, retail consulting firm.

Ecommerce’s Effects Felt In Consumers’ Offline Shopping

PPAI Media – Ecommerce’s disruption of the shopping experience extends to brick-and-mortar purchases as well. A study conducted by retail management consulting firm BRP found that 82 percent of consumers shop and review products online before purchasing them in a store.

Report reveals e-commerce opportunities for retailers

The Packer – A new report from BRP outlines some of the e-commerce opportunities for retailers. Retail consulting firm BRP found in a recent consumer survey that 89% of consumers browse merchandise online and 81% purchase merchandise online at least once per month.

Study: 82% of consumers review products online before purchasing in store

Frozen & Refrigerated Buyer – While 59% of retailers are focused on creating a consistent brand experience across channels, only 18% are focused on increasing the convergence of physical and digital shopping environments.

Study: Retailers see opportunity in online customer behavior

Chain Store Age – Most retailers expect their e-commerce revenue to increase, according to a new study from BRP, retail consulting firm. According to “The E-commerce Effect,” 74% of retailers expect an increase in e-commerce revenue next year, and 72% expect higher mobile website revenue.

Data Segmentation Boosts Loyalty Success

Convenience Store Decisions – Analyzing customer data takes loyalty programs to a new level of personalization. See comments from Perry Kramer, SVP and Practice Lead at BRP, retail consulting firm.

Retail Tech and Privacy

CPS Media – On one hand, facial recognition devices such as this could be the next logical step in providing the level of service customers increasingly demand. After all, BRP, a Boston-based retail analysis firm, recently released a study claiming that 79% of consumers see personalized service as an important factor when deciding where to shop.

State of payments in luxury – Luxury Memo special report

Luxury Daily – Payments in the luxury business have drastically changed since the retail revolution, leading even the oldest houses to incorporate new ways of transactions.  See comments from Ryan Grogman, SVP at BRP, retail consulting firm.

67% Pick Stores Based on Mobile Coupons

MediaPost – Despite all the new technology that continually hits the market, consumers are still looking for a deal when they shop. See findings from BRP, retail consulting firm, consumer survey report.

The long, slow fall of Lord and Taylor

Glossy – Hudson’s Bay Company, the Canadian owner of retailers including Saks Fifth Avenue, announced plans earlier this month to sell the floundering Lord & Taylor brand. See comments from Ken Morris, principal at BRP, retail consulting firm.

Focus on the phone

Produce Retailer – How does the average shopper experience your brand on her phone? That question should be a guide for your marketing efforts in the coming years. According to a new report by retail consulting firm BRP, 41% of consumers plan to increase how often they shop on their phone or tablet within two years.

Gap, Chipotle and Sephora test Ibotta’s new rewards-based payment tool

Retail Dive – Younger consumers are leading the way with the adoption of mobile payments. See findings from BRP, retail consulting firm.