Personalization is Needed to Compete Against Amazon, According to BRP’s Special Report on Customer Loyalty

According to a new report from BRP, as consumers become more technologically savvy and have access to better information, there is a widening gap as retailers struggle to meet consumers’ escalating expectations.

Elevated Customer Expectations, Evolving Retail Models and Disruptive Technology are Driving the Need for Retail Transformation, According to BRP’s 2018 POS Survey

According to the 2018 POS/Customer Engagement Benchmarking Survey, retailers recognize the urgency to transform their operations and 81% plan to have unified commerce within three years.

Windstream and BRP to help accelerate retail transformation in booth #1663 at NRF 2018

Windstream (NASDAQ: WIN), a leading provider of advanced network communications, today announced that it will be exhibiting with BRP, one of the industry’s premiere management consulting firms, at the National Retail Federation (NRF) 2018—Retail’s Big Show—in New York, N.Y. Windstream and BRP will be meeting with retailers in booth #1663 to discuss key trends and issues in the retail industry and share insights on how retailers can accelerate the transformation of their business to succeed.

Customer-centricity is the Top Strategic Initiative for 47% of Retailers, According to a New BRP Survey

According to the 2017 Merchandise Planning Survey, Retailers are Focused on Transforming their Entire Merchandising Process from End-to-end Boston, MA – December 4, 2017 – According to a new report from BRP, retailers must accommodate customers who “pre-shop” for merchandise online before they ever enter a store, want one-day or even same-day delivery, and expect […]

Savvy Retail, Restaurant and Hospitality Operators are Investing in Next-Generation Learning and Training Technologies to Optimize Employee Performance

New White Paper Identifies that Lifecycle Learning Platforms Are Necessary to Create a More Engaging, Interactive, and Effective Training Model Boston, MA – September 14, 2017 – According to a new white paper from BRP, retail, restaurant and hospitality operators are significantly enhancing the effectiveness of employee training programs with next-generation Lifecycle Learning Platforms. This […]

Online Fraud has increased 137% post-EMV – What Should Retailers do to Protect their Customers’ Information and their Reputation?

New Report from BRP Offers Tips for Improving Payment Security both In-Store and Online Boston, MA – August 15, 2017 – According to a new white paper from BRP, fraudsters have become more sophisticated and retailers need to adapt new security tactics to protect their customers’ payment card and personal data. The Payment Security Update: […]

Grocery Retailers Must Fulfill New Store-Oriented Requirements to Compete in an Amazon-driven Marketplace, According to a New BRP White Paper

According to the “Defining a Next-generation Grocery POS Platform Strategy” White Paper, Savvy Grocers are Modifying Store Layouts and Upgrading Point of Sale to Improve Customer Service Boston, MA – July 26, 2017 – According to a new white paper from BRP, grocery shoppers want enhanced service, lower prices, higher quality, more personalized loyalty rewards, […]

Personalization is the Most Powerful Way for Retailers to Differentiate their Brand and Compete Against Amazon, According to New BRP Report

40% of Retailers Indicate that Personalization is a Top Digitial Priority Boston, MA – March 29, 2017 – According to a new special report from Boston Retail Partners (BRP), personalization has gone well beyond simple marketing to demographic groups, customer segments or even personas. It is more than simply greeting a customer by name when […]

Restaurant Mobile Capabilities are Imperative – Not Optional

BRP Hosts Interactive Workshop with Restaurant Operators at MURTEC Boston, MA – March 23, 2017 – The use of mobile devices, especially smartphones,has dramatically changed diners’ habits before, during, and after their meal.  The sheer ubiquity of mobile technology has expanded the number of new opportunities for restaurant operators to effectively influence the engagement with, […]

Real-time Analytics is a Game Changer for Today’s Retailers, According to New BRP Report

Retailers realize the importance but struggle to successfully understand and utilize analytics Boston, MA – March 21, 2017 – According to a new special report from Boston Retail Partners (BRP), retailers recognize the importance of enhanced data and analytics with 44% indicating improved analytics is a top priority. However, the ability to leverage analytics to […]

EarthLink and BRP Launch Unified Commerce as a Service at National Retail Federation Show

ATLANTA, Jan. 16, 2017 — EarthLink Holdings Corp. (ELNK) and Boston Retail Partners (BRP) today announced the launch of a new Unified Commerce as a Service offering to help retailers transition from current faux omni-channel environments to a true unified commerce platform. The Unified Commerce as a Service offering delivers a unique combination of consulting […]

The Proliferation of Mobile Devices is Driving the Rapid Shift to Unified Commerce, According to BRP’s 2017 POS/Customer Engagement Survey

89% of Retailers Plan to Offer Mobile Solutions to Associates within Three Years Boston, MA – January 12, 2017 – According to a new report from Boston Retail Partners (BRP), the mobilization of retail and a renewed focus on customer centricity is the catalyst for the new retail paradigm of unified commerce. According to the […]

BRP and QuickPivot Form Strategic Alliance to Offer Retailers a Complete Omni-channel Marketing Solution

Boston, MA – QuickPivot, the SaaS cross-channel marketing platform enabling B2C companies to market at customer speed, today announced an alliance with Boston Retail Partners (BRP), the market-leading consultancy helping retailers optimize their business and technology processes to deliver seamless customer experiences before, during and after purchase. This alliance combines QuickPivot’s Cross-channel, Campaign Management (CCCM) […]

The Future Store Manifesto – Where are we Now?

New Scorecard Assesses Retailers’ Changing Initiatives as they Align with the Future Store Imperatives Boston, MA – December 5, 2016 – One year after The Future Store Manifesto was published, BRP issued a scorecard to evaluate how retailers are progressing along the road to the “future store.” The Future Store Manifesto – 2016 Scorecard, sponsored by […]

Mobile Women to Watch 2017

NEW YORK, Nov. 29 – Mobile Marketer, the world’s leading mobile marketing, media and commerce publication, is pleased to announce the release of the Mobile Women to Watch 2017 list honoring 25 smart executives who are set to make a difference next year in mobile advertising, marketing and media. The eighth annual list, this roster […]

71% of Retailers do not have Formal Omni-channel Demand Planning Processes, According to BRP’s Merchandise Planning Survey

Survey of Leading Retailers Reveal that Planning Organizations are not Ready for Unified Commerce Boston, MA – November 17, 2016 – According to a new report from Boston Retail Partners (BRP), savvy retailers know their current planning tools are not capable of supporting the unified commerce environment necessary to satisfy today’s customers. According to the […]

73% of Retailers Plan to Utilize an Order Management System at the center of their Unified Commerce Platform within 3 Years, According to BRP’s Digital Commerce Survey

Retailers’ Top Digital Priority is to Create a Consistent Brand Experience Across Channels Boston, MA – October 5, 2016 – According to a new report from Boston Retail Partners (BRP), 56% of retailers indicate their top digital priority is to create a consistent brand experience across channels. According to the BRP 2016 Digital Commerce Survey, […]

81% of Retailers Utilizing Social Media for Customer Engagement Indicate their Methods Need Improvement, According to New BRP Report

Social Media Presents Unlimited Opportunities for Retailers to Personalize, Influence and Enhance the Customer Journey Boston, MA – August 22, 2016 – According to a new special report from Boston Retail Partners (BRP), social media produces unlimited opportunities to create a memorable and personalized customer shopping experience; however, most retailers are not successfully executing their […]

Mi9 Retail, Boston Retail Partners Take On Omni-Channel Payment/Data Security at Synergy 2016

MIAMI, July 29, 2016 – Mi9 Retail, a premier provider of enterprise retail and e-commerce solutions, announced today it will feature the topic of “Payment and Data Security in an Omni-Channel World” at its annual customer conference, Synergy 2016. The invitation-only event is taking place on September 14-16 at The W South Beach Hotel in […]

EarthLink Announces Acquisition of Boston Retail Partners to Expand its Technology Consulting Offering for Retailers

ATLANTA – July 14, 2016 – EarthLink Holdings Corp. (NASDAQ: ELNK), a leading network services provider dedicated to delivering great customer experiences, today announced it has acquired Boston Retail Partners, LLC (“BRP”), a highly regarded management consulting firm focused on the retail vertical. BRP’s experienced consultants work with leading retailers to deliver strategic solutions that […]