Kohl’s debuts branded mobile payment option with in-store research mode

Mobile Commerce Daily – Kohl’s, which was one of the first major retailers to accept Apple Pay, is now jockeying for a spot in consumers’ digital wallets with its own in-house mobile payment option, called Kohl’s Pay.

The mobile payment option will house the company’s popular Kohl’s credit card program, as well as enable contactless mobile checkout at Kohl’s locations. Customers can now make purchases with Kohl’s Charge cards through Kohl’s Pay.

“Several large-scale retailers are opting to introduce their own branded mobile payment services because of the added benefits of having payments connected with their loyalty program and the associated customer information it captures,” said Ryan Grogman, vice president of Boston Retail Partners. “One of the easiest ways to identify customers is in the payment space.

“In exchange for valuable data, merchants can give shoppers a more personal and ‘frictionless’ payment experience.”

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