Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest

Mobile Marketer – Frito-Lay has its sights set on commanding as much of the mobile space as possible with the re-release of three fan-favorite flavors, enabling consumers to earn hourly rewards by texting a code found on packaging to a designated number.

The snack food giant’s new flavors, Smoked Gouda & Chive, Chicken & Waffles and Wavy Truffle Fries, are being reintroduced to the Lay’s lineup due to popular demand. The flavors will be re-released on October 3, and the rollout is being anchored on mobile through contests, social media outreach and an official reveal event hosted by actor Josh Peck.

“Social media is a great way for brands to magnify the awareness and create a viral buzz for a campaign,” said David Naumann, vice president of marketing at Boston Retail Partners.

“Beyond regular posts on social media, savvy brands are using interactive games, voting and contests to engage its passionate brand enthusiasts to ‘share’ and ‘like,’ which spurs further engagement among their network of friends.”

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