Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

Mobile Marketer – Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions.

The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters for online marketplace WeddingWire. Lilly Pulitzer alerted its Instagram followers to the news last week and invited them to click the link in its bio to be taken to WeddingWire’s mobile site, where the themed filters can be downloaded.

“These Snapchat filters play fully into the prevailing trend of event-based photo personalization,” said Laura Sossong, senior consultant at Boston Retail Partners. “As illustrated by the popularity of personalized hashtags for weddings, this has been particularly relevant in the nuptials space.

“The Lilly brand is a consummate fit for brides hosting beach weddings, so it should certainly play well with the target consumer base.”

Read full article: Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire

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