Loft accessorizes with Instagram frenzy to promote spring clothing lines

Mobile Marketer – Ann Inc.’s Loft is attempting to ramp up its followers and raise awareness of its spring clothing lines by rolling out a photo contest on mobile application Instagram over the course of seven days, proving that establishing an emotional connection with consumers on social media is still key for clothing retailers.

This article includes quotes from David Naumann, director of marketing, Boston Retail Partners.

Read full article: Loft accessorizes with Instagram frenzy to promote spring clothing lines

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