Manhattan Associates Enhances Point-of-Sale Partner Ecosystem with Boston Retail Partners’ Consulting Services

February 03, 2016Manhattan Associates, Inc. (NASDAQ: MANH) today announced that Boston Retail Partners, a retail management consulting firm, has joined its Manhattan Value Partner (MVP) partner program as a consulting services partner.

Boston Retail Partners’ extensive store systems expertise and deep understanding of consumer behavior complements Manhattan’s omni-channel solutions portfolio and delivers added value to companies seeking industry insights on leveraging point-of-sale (POS) solutions to meet new consumer expectations.

Omni-channel commerce continues to add complexity and competition for retailers. To prosper, stores will become a critical differentiator, driving a more personalized experience and greater convenience. One essential element of this vision is the ability to “sell the network”, or sell anything to anybody from anywhere. In order to accomplish this, retailers must have a single system of record that includes customer information, inventory visibility and order orchestration.

“Forward-looking retailers are shifting their focus from channel integration to a holistic customer experience, one based on a unified commerce system combining traditional POS, mobile, web, clienteling, order management and fulfillment,” said Ken Morris, principal, Boston Retail Partners. “A single commerce platform provides a single version of the truth across all channels to enable visibility and availability of accurate inventory and customer information. Manhattan Associates is one of the recognized leaders in enabling this vision, and we are excited to partner with them to broaden and enhance our offerings forour customers.”

This shift to unified commerce is demonstrated in Boston Retail Partners’ 2016 POS/Consumer Engagement Survey. A key finding of this survey, released at NRF’s BIG Show 2016 and sponsored by Manhattan Associates, is that 85 percent of those retailers surveyed state that unified commerce is one of their top three priorities for 2016.

“Boston Retail Partners is well-known for its retail expertise and its understanding of advanced store technology systems,” said Jeff Cashman, senior vice president, Manhattan Associates. “We are excited to partner together to help our retail customers transform to a single commerce platform that extends order management through the next-generation of POS.”

The Manhattan Omni-Channel Operations Platform provides deep capabilities for selling, service and fulfillment in the call center as well as in the store and to manage all transactions regardless of channel and leverage analytics to improve performance.

Boston Retail Partners’ global team of consultants offer strategic technology expertise and insights to further enhance the value of Manhattan’s solutions and help retailers personalize offerings, maximize sale opportunities and become “omni-channel centric” organizations.

Manhattan Value Partners are proven software and hardware providers, technology innovators, trusted third-party integrators, and strategic consultants that bring added value to customer engagements through vertical industry knowledge and technical specialization. Manhattan’s consulting services partners offer comprehensive consulting, implementation and integration services.

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About Boston Retail Partners

Boston Retail Partners (BRP) is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. For more information on BRP, visit

About Manhattan Associates

Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfillment center, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omni-channel marketplace.

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