McDonald’s needs right message, products along with mobile to drive sales

MOBILE COMMERCE DAILY – McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful. Includes Quotes from Brian Brunk, Principal at Boston Retail Partners.

http://www.mobilecommercedaily.com/mcdonalds-fledgling-finances-require-right-message-right-products-in-conjunction-with-mobile

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