MICROS OCP Implementation Success
In pursuit of its unified commerce strategy, a privately held alcohol retailer needed to transform its multiple, confusing online sites into a single, positive customer experience that would support strong sales.
To start, the retailer hired BRP to understand its vision, then customize and implement MICROS OCP.
BRP went to work helping to define business requirements, including important new functionality such as loyalty, CRM, and fulfillment.
It also ensured successful adoption, providing vendor management, best practice deployment, standard operating procedures, and overall project management.
By successfully guiding and implementing the MICROS solution, BRP helped the retailer realize an immediate boost of more than 40% in online sales.
Streamlined ordering cut more than three hours of daily manual work, and new data and social media integration enabled the retailer to launch powerful marketing campaigns to increase customer engagement.
ABOUT BRP CONSULTING
We are a comprehensive consulting firm helping many of the most successful retailers and restaurant operators solve their business and technology problems. We focus on three key areas: IT strategy, vendor selection and project implementation.