RetailDive – Mobile commerce is expected to account for 34.5% of total e-commerce sales this year, and it’s further anticipated to surpass 50% by 2021, according to eMarketer’s Mobile Commerce Roundup, a compilation of recent sector studies and articles.
About 60% of North American retail executives say their companies have a mobile web site, while more than half of the remaining 40% without one say they eventually will put one in place, according to a survey by Boston Retail Partners included in the report.
Regarding mobile apps, almost seven in 10 consumers in the U.S. access those apps to receive deals and offers. Nearly as many said they appreciate them for the flexibility to buy at any time from a retailer, according to a survey from B2B research firm Clutch also included in the report.
Mobile shopping is moving quickly toward the tipping point.
This compilation of indicators comes as Deloitte recently said it expects more than 50% of shoppers to dedicate their holiday shopping budgets to online shopping, with about 40% of consumers expected to at least use a mobile smartphone to access a retailer’s mobile shopping app during the holiday rush. Where online shopping is increasing, mobile shopping and purchasing isn’t far behind.
The Mobile Commerce Roundup also noted that according to the Boston Retail Partners study, 53% of retailers have created a mobile app and, more than half of the rest foresee building one. What’s curious is that not many of them — just 23% — are promoting in-store mobile offers on their mobile apps, although at least 40% said it’s something they’ll work on within two years. Retailers still need to improve at the mobile shopping game, and according to the study, many of them own up to that notion.
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