Mobile Discounts Draw 67% Of Shoppers To A Store, Yet Most Retailers Still Don’t Offer Them

Retail TouchPoints – While 67% of shoppers say they are likely to choose a retailer that offers mobile coupons over one that doesn’t offer them, only 40% of retailers indicate that offering coupons or discounts is a key feature of their mobile offering, according to BRP, retail consulting firm.

In the BRP special report, titled: The Mobilization of Retail, the features retailers highlight most often include:

  • Item availability/visibility (53%);
  • Product information (51%);
  • Customer service (47%); and
  • Loyalty/rewards (33%).

Up to 41% of retailers say refining the mobile shopping experience is a top priority for ensuring they meet customers’ expectations, and there’s still plenty of room to make the mobile shopping experience better. For example, 53% of retailers have implemented suggestive selling/product recommendations but say the feature needs improvement. only 9% have implemented them and say they’re working well.

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