Luxury Daily – As consumers’ usage of mobile continues to grow and the number of shoppers who are comfortable purchasing via smartphones also rises, luxury retailers and brands need to keep their mobile offerings at the forefront.
According to a study from BRP, 41 percent of consumers are likely to increase their purchasing on mobile devices over the next 24 months, and 85 percent have a least bought one item via smartphone. Currently, 33 percent of those surveyed claim to frequently purchase on mobile devices.
“With consumers’ pervasive use of mobile phones for everything from researching to buying products, retailers need to continue to offer more mobile applications and services,” said Marty Whitmore, senior vice president and practice lead at BRP, retail consulting firm. “Some consumers even choose one store over another based on what mobile features a store offers.
“According to BRP’s consumer survey, 67 percent of consumers indicate that mobile coupons and promotions are an important factor in determining at which store they shop,” he said.
Read Full Article: Mobile purchasing maintains upwards trajectory: BRP