Chain Store Age – A new survey suggests that retailers are ready to invest in artificial intelligence and other new technologies.
Forty-five percent (45%) of retailers plan to utilize artificial intelligence within three years to enhance the customer experience, according to the BRP (Boston Retail Partners) 2017 Customer Experience/Unified Commerce Benchmark Survey. Virtual reality is also in retailers’ sights, with 34% of respondents saying they plan to deploy it within the next three years. Another 34% of retailers plan to implement augmented reality within the same time frame.
Additionally, 55% of retailers are focused on optimizing the customer experience to increase customer loyalty by improving the mobile shopping experience and creating a unified experience across channels.