Mobile Marketer – Old Navy is diversifying its social media content by enabling fashion fans to view an interactive map of Instagram posts depicting influencers’ street styles from all 50 states and glean more inspiration for their own wardrobes.
The mass-market retailer’s 50 Styles, 50 States campaign, done in collaboration with Collectively, tapped 50 social media creators to display their regional-inspired styles on their Instagram accounts. The influencers’ outfits, all of which feature Old Navy apparel and accessories, are available on Instagram as well as on a People microsite.
“This campaign will certainly boost nationwide appeal of the Old Navy label,” said Laura Sossong, manager at Boston Retail Partners. “The landscape and lifestyle diversity captured by the regional images highlights the versatility of the Old Navy assortment, allowing more consumers to visualize a fit between the brand and their wardrobes.”