MICROS Acquisition Makes Oracle #1 in Retail POS – How will SAP Respond?

Retail is a focus industry for both Oracle and SAP – Share your opinions on the impact of the Oracle acquisition and what you think will happen next.

Store Front Sale_CroppedWith the pending acquisition of MICROS, Oracle will become the new leader in retail POS software according to our 2014 POS/Customer Engagement Survey results. Oracle’s largest acquisition since it acquired Sun Microsystems in 2010 demonstrates the attractiveness of industries it considers to be ripe for technology transformation and growth.

This move sparks several questions that are worthy of debate:

  • What changes in technology make retail/QSR/hospitality attractive enough for Oracle to invest $5.3 billion?
  • How will the combination of Oracle and MICROS truly benefit retailers?
  • How will SAP respond to this move? Will they make a similar acquisition, and if so, what company would be a good fit?

We would like your opinions on these questions or other feedback you have on this topic. Please respond in the comments section below.

Here are some thoughts from Boston Retail Partners’ executives:

“The retail industry is on the verge of a significant transformation from a customer engagement and technology perspective, which makes it a compelling investment opportunity for companies like Oracle,” said Walter Deacon, Principal, Boston Retail Partners. “Consumers will expect real-time retail capabilities that deliver a seamless shopping experience wherever, and whenever, they shop. Oracle’s addition of MICROS store applications, combined with its existing enterprise, analytics, eCommerce and cloud capabilities, hold the promise to offer a complete solution making ‘real-time retail’ a reality! A key determinator of success, will be the integration of the two companies’ commerce technologies.”

“Oracle has extensive capabilities and experience in enterprise retail software and the addition of MICROS expands its portfolio to become the de facto leader in retail POS software,” said Ken Morris, Principal, Boston Retail Partners. “With the advancements made in network reliability, virtual POS applications are prime for adoption in the retail space. Networks are ready to change retail as we know it – just like they transformed the banking industry with ATMs. With Oracle’s robust enterprise cloud infrastructure, it is well positioned to extend its cloud capabilities to retail store applications like POS.”

“Oracle and SAP have been fierce software competitors in many industries and retail is a key battleground,” said Ken Claflin, Executive Vice President, Boston Retail Partners. “It will be interesting to see if SAP responds with a similar acquisition or adds new capabilities that differentiate them from Oracle in this competitive market.”

Please add your opinions and comments below…

Ken Morris

Ken was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.


2 replies
  1. Eric Motz
    Eric Motz says:

    Oracle may now be #1 in market share but that is largely with a number of old, disparate, legacy POS systems. The question should be will they be able to maintain that market share. If I were a retail tech professional I would have at least some small degree of FUD (fear, uncertainty and doubt).

  2. Ken Morris
    Ken Morris says:

    Eric is essentially correct here. Oracle has legacy 360 Commerce and Chelsea while Micros has Xstore, Store 21 and Retail-J acquired when Micros purchase Torex. The 360 Product and Xstore are the go forward products and both have a large client base with Oracle in the Tier 1 space and Micros/Xstore offering the leading product in Tier 2 and 3.

    My thought here is that Oracle made the acquisition to get the Food, Hospitality and the Analytics (XBR) side of the business where they have virtually no footprint. They will probably merge the two Java products (360 Commerce and Xstore) to one in a 2016+ release and offer amnesty to all stragglers on old versions while expanding the Food/Hospitality and Analytics worldwide.


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