Pepsi takes notes from fashion brands with holiday pop-up

Mobile Commerce Daily – PepsiCo is merchandising out its emoji campaign for its namesake brand, hoping to get in on the holiday season and tooling together call-to-action mobile marketing techniques such as a White Elephant giveaway on social media.

The Pepsi brand will be joining the numerous fashion and accessories brands who set up pop-up shops for the holiday season for its holiday #SayItWithPepsi campaign, but the shop will not have a bricks-and-mortar presence. PepsiPopUpShop.com will be available for a limited amount of time where users can shop merchandise featuring holiday versions of the Pepsi emojis that have been seen throughout the year, but it is Pepsi’s unique marketing campaign that will give the shop legs.

“Pepsi has taken advantage of the emoji craze to keep the brand front of mind with mobile consumers throughout the holiday season,” said Jonathan Portny, senior manager at BRP. “For a company traditionally bound by the brick-and-mortar shopping experience, the PepsiMoji Holiday Pop Up Shop enables Pepsi to interact with a different market of online shoppers looking for fun and convenient stocking stuffers.

“The Pop Up Shop is a no-frills e-commerce site solely focused on selling their nearly two dozen PepsiMoji-themed holiday products,” he said. “Pepsi’s #SayItWithPepsi campaign and PepsiMojis entice consumers to download the company’s Pepsi Pass mobile app by offering rewards for scanning Pepsi emojis on soda bottles.

“Unique, rarer soda bottle emojis are worth more points and points are redeemable for impressive rewards like concert tickets or travel getaways,” he said. “Pepsi uses gamification to engage and reward consumers looking for something more than the traditional in-store grocery shopping experience.”

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