Retail Customer Experience – Many retailers, about 50 percent, aim to improve systems and processes over the next three years to better meet consumer needs and expectations, as well as streamline processes.
Today’s increasingly disparate solutions are driving the strategy, according to BRP’s 2018 Integrated Planning and Inventory Management Survey, according to a press release.
“Today’s customer journey requires retailers to use an integrated set of solutions, processes and organization to create and deliver the shopping experience consumers expect,” said Gene Bornac, senior vice president and practice lead, BRP, retail consulting firm. “Retailers are also focused on improving the integration of actionable customer data into their planning activities, as customer demand is a critical variable in today’s customer-led demand planning.”
Read full article: Report: Retailers gearing up to meet customer needs