Report: Retailers making physical stores more mobile

Chain Store Age – Physical stores aren’t going away — at least not those who are integrating mobile solutions into the store experience to keep up with today’s tech-savvy shoppers. Stores that have digitized their operations through mobility are exceeding customer expectations, according to the “The Future Store Manifesto — 2016 Scorecard,” from Boston Retail Partners, which finds that 78% of retailers plan to use mobile point-of-sale (POS) by 2018.

When looking at specific mobile capabilities, 58% of companies plan to utilize geo-location services within two years, and 51% plan to offer targeted suggested selling based on what is in a retailer’s closet by 2019, the study said.

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