The Packer – A new report from BRP outlines some of the e-commerce opportunities for retailers. Retail consulting firm BRP found in a recent consumer survey that 89% of consumers browse merchandise online and 81% purchase merchandise online at least once per month.
BRP works with many retail sectors, so the findings of the survey provide insight into how people shop in general, not just how they shop for groceries. Eighty-two percent of respondents said they shopped and reviewed products online and then made their purchase in a store, according to the report.
“Today’s consumer is always connected and always on,” BRP wrote in its report. “The advent of e-commerce has elevated consumers’ expectations of the shopping experience, and retailers must now provide service anytime, anywhere and any way the customer wants it, or the customer will move on to the competition.”
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