Report: Seamless shopping, mobile commerce are top online priorities

Chain Store Age – Providing shoppers with a consistent brand experience across channels is retailers’ top digital priority. That’s according to a survey from Boston Retail Partners (BRP), in which 56% of surveyed retailers said they were focused on a consistent brand experience across channels as a top digital priority, followed by improving the mobile shopping experience (46%) and personalization (40%).

“Today’s unified commerce imperative moves the heart of the transaction to a centralized platform,” said Jeffrey Neville, VP at BRP. “This allows retailers to become more innovative and agile with their digital commerce offerings to further enable a personalized customer experience. It is promising to see that retailers are laser focused on delivering the seamless, cross-channel experience consumers expect.”

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