This paper serves as an amalgamation of available information on Amazon’s latest hardware development, the Amazon Fire Phone, which launched in the US on July 25, 2014. Specific focus will be placed on weighing the implications of both the device’s ability to increase Amazon sales, and disrupt traditional retail sales models. Ancillary information describing technical features of the device, early reviews, and pricing strategies will also be included.
In this paper, Boston Retail Partners will examine:
Key features and benefits
Amazon Smartphone’s Potential Impact on Retailers
Amazon’s pricing strategy
Get access to this resource free, simply fill out the brief form below.
Who We Are
We are an independent retail management consulting firm helping many of the most successful retailers solve their business and technology problems.