Restaurants need to Double Down on Delivery

Grocerant Guru – Driving top line sales and bottom line profits while consumer’s path to purchase is evolving faster than most legacy restaurant brands has created a quagmire that stagnates customer count growth according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In a recent Digital Commerce Survey from BRP found that same-day delivery has tripled in the past year with more growth to come. Here are some specifics:

  1. Currently, 51 percent of retailers indicate they offer same-day delivery, a sharp jump from 16 percent last year.
  2. Within the next two years, 65 percent plan to offer this service.
  3. Delivery through third-party services, such as Uber or Lyft, also rose from 20 percent last year to 32 percent this year, as retailers try different ways of offering customers the flexibility to shop, purchase and receive goods on their own terms, the survey found.

Jeffrey Neville, vice president at BRP stated “With Amazon offering same-day delivery in some markets, the push is on for retailers to get items delivered to customers as soon as possible,” said. “Autonomous delivery and distribution are the next step with self-driving vehicles soon a reality and a few food delivery start-ups already testing the concept.”

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