Retail Expert Says Kaepernick Ad Won’t ‘Negatively Affect’ Nike

WBZ4 – CBS Boston – The selection of former NFL player Colin Kaepernick as Nike’s new spokesperson has some praising the athletic-wear company and others threatening to boycott it.

On Labor Day, Colin Kaepernick tweeted a picture of a new ad for the 30th anniversary of Nike’s “Just Do It” campaign. It shows a tight shot of the athlete’s face and reads “Believe in something. Even if it means sacrificing everything.”

Retail Expert Says Kaepernick Ad Won't 'Negatively Affect' Nike

Comments from Ken Morris, Principal, BRP:

“It is always true that negative press is good press.”

“They’re picking a side and I don’t think that’s going to negatively affect them over the long run.”

Boston retail consultant, Ken Morris, said that “despite the backlash, the ad will only do good things for Nike, given the company’s younger demographics.”

“It’s a calculated risk. For every 25 people wo aren’t going to buy Nike products, 50 are going to buy Nike products.”

Watch Video Clip: Retail Expert Says Kaepernick Ad Won’t ‘Negatively Affect’ Nike

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