Convenience Store News – Survey finds most omnichannel attempts thus far are falling short. A new customer engagement survey by Boston Retail Partners (BRP) reveals that “unified commerce” is a top retailer priority for 2016. Companies recognize the need to create a holistic experience that transcends channels for connected consumers who increasingly have the ability to shop where, when and how they want from their mobile devices.
According to the 2016 POS/Customer Engagement Survey, 85 percent of respondents indicated that unified commerce is a top priority. The research offers insight into retailers’ current point-of-sale (POS) and customer engagement initiatives, priorities and future trends as the physical and digital worlds converge within the store.
Read full article: Retailers Cite ‘Unified Commerce’ as Customer Engagement Priority