Progressive Grocer – Though many struggle with ‘faux’ omnichannel approaches. Although the majority of retailers recognize the need to create a holistic experience that transcends channels for connected consumers who increasingly have the ability to shop where, when and how they want from their mobile device, most attempts are falling short, so finds results of a new survey by Boston Retail Partners (BRP).
According to the 2016 BRP POS/Customer Engagement Survey, 85 percent of respondents indicate that unified commerce is a top priority. Yet while many retailers have taken the “just get something done” approach to get in the game, the unfortunate result of a quick fix approach is a “faux” omni-channel model that doesn’t execute as promised and has the risk of disappointing customers.
“Many retailers are realizing that the future of POS is part of a unified commerce platform that hosts a single shared cart across all channels and is integrated with order management,” said Brian Brunk, principal, BPR. “This is the game changer as it is fundamentally changing how retailers think about POS and driving much of the activity we are seeing in the solution marketplace.”
While 60 percent of retailers indicate they have implemented “inventory visibility across channels,” 80 percent of those retailers indicate that the system “needs improvement.”
Read Full Article: Retailers Deem Unified Commerce as Top Priority for 2016: BRP Survey