Signifyd – There is good news for retailers who feel the ground shifting under them as they contemplate the stark choice of change or die. You’re not alone. And not just because practically every retailer has been, at one time or another, faced with the same unenviable reality. You’re not alone because there is a big and burgeoning ecosystem of technology partners — each an expert in some aspect of the retail transformation — that is anxious to help.
Retail technology has developed at an accelerating pace since the dawn of the internet and the answers to merchants’ challenges are becoming more sophisticated by the day.
But even in the good news there is some gloom. Providing a memorable and personalized customer experience has become increasingly vital to success. As a result, technological and business minds have answered the call with a dizzying array of products and services. In fact, there are so many choices that merchants can become paralyzed trying to select the best solution for any given omnichannel challenge.
Vetting technology can’t be all consuming
Retailers can’t make vetting new technologies a full-time job. After all, they have companies, stores and websites to run. They have customers to understand and serve.
These are all facts of retail life that Scott Langdoc, SVP and practice lead at consultancy Boston Retail Partners, has grappled with. I talked with him at NRF’s Big Show. In the video below, he shares some of his thoughts about the potential that technology partners provide and how old-school culture is preventing some retailers from taking full advantage of that potential.
Read full article: Retailers’ Digital Transformation Requires New Thinking