Retailers: How Well Are You Using the Most Powerful Tool in Your Arsenal?

LinkedIn – One of the greatest tools for driving connected commerce is probably sitting within five feet of you right now – in fact, you might even be reading this blog on it.

Of course, I’m talking about smartphones – one of the most accessible, ubiquitous methods retailers have to connect with their customers digitally and physically. Here’s the thing: While it may seem like a purely digital tool, the reality is that mobile accessibility can drive better engagement with customers in the store as well.

One of the greatest tools for driving connected commerce is probably sitting within five feet of you right now – in fact, you might even be reading this blog on it.

Of course, I’m talking about smartphones – one of the most accessible, ubiquitous methods retailers have to connect with their customers digitally and physically. Here’s the thing: While it may seem like a purely digital tool, the reality is that mobile accessibility can drive better engagement with customers in the store as well.

A new special report from BRP, “The Mobile World of Retail,” explores the growing trend of mobile in the brick-and-mortar retail experience. “Retailers now have opportunities to guide customers to areas of the store that should be of interest to them based on their preferences, purchase history, and environmental factors such as weather and store location,” the authors explain. “If a customer normally shops at a store in the Northeast but is in Florida, the software may assume they are on vacation and offer them a coupon targeting relevant merchandise.”

Connecting with customers through mobile devices is paramount. The study, which polled major North American retailers, found that their top three customer engagement priorities utilize mobile devices in some form.

“If a customer normally shops at a store in the Northeast but is in Florida, the software may assume they are on vacation and offer them a coupon targeting relevant merchandise.”

Connecting with customers through mobile devices is paramount. The study, which polled major North American retailers, found that their top three customer engagement priorities utilize mobile devices in some form.

Read Full Article: Retailers: How Well Are You Using the Most Powerful Tool in Your Arsenal?

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