Retailers just scratching the surface of social media use: report

LUXURY DAILY – A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners. The report found that compared to 2013, the number of retailers using social media to influence product development has grown by 550 percent, comprising 39 percent of respondents.

http://www.luxurydaily.com/retailers-just-scratching-the-surface-of-social-media-use-report/

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