Retailers Move Toward Mobile to Help Consumers Avoid Lines

Response Magazine – Retailers are moving toward mobile point-of-sale (POS) systems and putting mobile capabilities in the hands of sales associates to help consumers avoid checkout lines, says a new study by Boston Retail Partners.

Almost half (49 percent) of retailers now use mobile solutions for sales staff, up from 31 percent last year.

The study adds that mobile POS systems are not yet a substitute for traditional fixed checkout systems, with mobile devices acting as supplements. But retailers are adding customer-facing mobile services, such as product information, shopping list capabilities, and personalized recommendations. Yet, there still are issues with how well those processes work.

For example, while 57 percent of retailers offer product information by mobile, 34 percent say the approach needs improvement.

The study adds that 27 percent of retailers plan to add mobile wallet capabilities within the next 12 months.

More than half (58 percent) of retailers will be able to accept Apple Pay during the next 12 months. Payments by PayPal are close behind at 55 percent, followed by Android Pay (42 percent) and MasterCard PayPass (39 percent).

The study surveyed 500 North American retailers, 76 percent of which have revenue of $100 million or more, and 50 percent with revenue of $500 million or more.

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