Retailers plan for blockbuster holiday season despite tariff overhang

Washington Examiner – Retailers are stocking their shelves to meet blockbuster holiday-shopping demand fueled by U.S. economic growth while preparing for slower sales next year as President Trump’s escalating tariffs drive up prices. The time from Halloween through Christmas is typically the most lucrative period of the year for companies from Macy’s to Pottery Barn and Target, and the retail industry is beginning to flourish after a long stretch of declining revenue as Amazon siphoned off customers.

Underpinning their growth is near-record U.S. consumer sentiment and unemployment close to a 50-year low. Wages are also starting to rise more rapidly, and last year’s GOP-led tax cuts let most Americans keep more of what they earn.

“We’re talking about a $1 trillion holiday season coming up,” Ken Morris, principal at Boston Retail Partners, retail consulting firm, told the Washington Examiner. “A lot of these guys do half their business in a two-month period. They’re losing money most of the year until they hit the fourth quarter.”

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