Retailers’ Planning Organizations are not Ready for Unified Commerce, According to BRP Survey

2016-merchandise-planning-survey-coverSavvy retailers know their current planning tools are not capable of supporting the unified commerce environment necessary to satisfy today’s customers. According to the BRP 2016 Merchandise Planning Survey, retailers understand that merchandise needs to be available across channels, however, this makes planning exponentially more complex and challenging.

Today’s retailers wrestle with a myriad of business and IT issues as they strive for an efficient and effective omni-channel environment. The common issues include: current organization structure is not set up to plan and support an omni-channel environment, planning applications are ineffective and not integrated, and the current environment can’t support the complex analysis of the high volume of data required to optimize planning decisions and meet customer demand.

“While unified commerce is the desired model to which most retailers strive, planning organizations are struggling with the current lack of system, process and organization integration to support the necessary model,” said Gene Bornac, vice president at BRP. “The good news is that retailers recognize that there is a problem and there are a number of very good tools available to address the current planning needs. The bad news is that getting the budget and resource commitments to upgrade systems is a huge challenge.”

BRP’s 2016 Merchandise Planning Survey of top North American retailers offers insights into retailers’ current state of merchandise planning and their priorities and challenges as they strive to meet the needs of today’s omni-channel customer. Key findings from the survey include:




I encourage you to download and read the complete report:

2016 Merchandise Planning Survey

A special thanks goes out to the 2016 Merchandise Planning Survey sponsors: Logility (platinum), ANT USA (gold), JustEnough (gold), TXT Retail (gold) and Island Pacific (silver).

As always, I appreciate your feedback on the this report – please share your comments and insights below. I hope you enjoy it!



Vice President of Marketing
David has more than 15 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services with an emphasis on POS systems.


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