Retailers Want Your Data: Here’s How They Get It

PC Mag – If you’re a business owner, knowing your audience is key. But how best to collect data on customers? According to Boston Retail Partners, 37 percent of retailers use more personalized service as an incentive to have consumers identify themselves, while another 37 percent offer no incentives at all. About 30 percent offer product-based incentives (such as buy one-get one free), while others dangle easy returns or exchanges—if you sign up for an account.

The more a retailer knows about you—from products you’ve purchased to those you’ve browsed, favorited, or put in your cart for later—the easier it is for them to find ways to get more of your dollars. There is a whole industry filled with products, information services, and agencies designed to reconcile and act on much of the anonymous browsing conducted on retailer websites.

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