Glossy – The relentless pace, exorbitant price and intensely of-the-moment nature of modern streetwear have all combined to make keeping a rotating, relevant closet of the latest pieces incredibly difficult. But just as Rent the Runway shook up the luxury fashion industry, a new platform is hoping to change streetwear.
For Rotarity founder Chris Hasek-Watt, the inspiration to create a rental service for streetwear came from a very pragmatic place: his own unwillingness to spend massive amounts of money on clothes he would only wear a few times.
“The designs are cool and flashy, but you can only wear it a few times before it starts to look like you’re wearing the same thing every day,” he said.
“The biggest challenges for streetwear rental services are price point and customer base,” said David Naumann, vice president of marketing at BRP retail consulting firm. “There is probably a minimum price point for streetwear to be profitable for a rental model. The other potential challenge is that the target audience for streetwear rental may be a different demographic than the traditional fashion rental consumer, which may require more advertising and education on the value proposition.”
Read Full Article: Rotarity aims to be the streetwear answer to Rent the Runway