Saks Fifth Avenue narrows focus with dedicated men’s store

Luxury Daily – Department store Saks Fifth Avenue is capitalizing on a current consumer trend by announcing plans for a new storefront.

Scheduled to open in spring 2017 in downtown New York, the retailer will be dedicating 16,750-square feet exclusively to men’s products. Other retailers have already launched dedicated men’s stores, but as the menswear market continues to show rapid growth, Saks will likely see benefits from following suit.

“Saks Fifth Avenue recognizes that men are more interested in high-fashion than they ever have been, and there are no unique upscale national men’s retailers that is tapping this market,”” said Ken Morris, principal, Boston Retail Partners. “Men are spending more on apparel and footwear than ever before according to Euromonitor International reports, and Saks is seizing this opportunity to give men an exclusive luxury shopping experience.”

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