Savvy Retailers are Accelerating their Path to Unified Commerce with OMS

2016digitalcommercesurveycoverAccording to a new report from BRP, 56% of retailers indicate their top digital priority is to create a consistent brand experience across channels. According to the 2016 Digital Commerce Survey, retailers understand that consumers expect a personalized, seamless experience wherever, whenever and however they shop and they are focused on delivering a unified experience.

“Today’s unified commerce imperative moves the heart of the transaction to a centralized platform. This allows retailers to become more innovative and agile with their digital commerce offerings to further enable a personalized customer experience. It is promising to see that retailers are laser focused on delivering the seamless, cross-channel experience consumers expect.”  – Jeffrey Neville, vice president at BRP

As retailers aspire to meet customer expectations for a seamless holistic shopping experience across channels, many are considering their order management system (OMS) as a single centralized platform to fulfill the persistent order, or “single, shared cart,” requirements. A retailer’s OMS is well positioned to be the heart or center of a unified commerce platform for all channels.

BRP’s 2016 Digital Commerce Survey of top North American retailers offers insights into retailers’ current digital commerce priorities and initiatives as the digital and physical worlds converge to facilitate a seamless experience across channels.

The key digital commerce trends driving today’s initiatives are:


I encourage you to download the complete 2016 Digital Commerce Survey:

A special thanks goes out to the 2016 Digital Commerce Survey sponsors: the platinum sponsor is NetSuite and the gold sponsors are EarthLink, Manhattan Associates, Orckestra, Radial and Salesforce Commerce Cloud.

As always, I appreciate your feedback on the this report. I hope you enjoy it!


As retail thought leaders and trusted advisors, our executives’ opinions and insights are often solicited by leading publications and associations for articles and speaking engagements.

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