Seeking Retailers’ Opinions – 16th Annual POS and Customer Engagement Survey

Customers want a personalized seamless shopping experience – we all know that – but what does that mean for retailers? What are retailers doing to offer their customer the shopping experience she wants, when and where she wants it? These are some of the areas that BRP’s POS/ Customer Engagement Benchmarking Survey addresses this year.

This is our 16th year for this industry-leading survey and it is interesting how the survey has changed through the years.  When we first started the survey, we asked questions about “cash registers” and whether retailers were looking at expanding to the Internet. Now we are asking retailers about offering customers the ability to use her own mobile phone to purchase items in the store! And with pervasive data breaches impacting all retail segments, payment and data security has become a retail imperative.

In addition to the core questions on traditional point-of-sale hardware and software, the survey has continued to expand into the key topics that are top priorities for retailers, including:

  • Customer experience and personalizationSuvey Checkboxes with Computer Mouse 01
  • Mobile POS
  • Virtual POS
  • Payment security
  • Order management
  • Unified commerce

Please share your opinions

Our POS/Customer Engagement Benchmarking Survey is open now so please take a few minutes and give us your thoughts today:  TAKE SURVEY HERE.  The results of the survey will be compiled and analyzed and we will release the final report at NRF’s BIG Show on January 11th, 2015.  If you are planning to attend NRF please plan on stopping by Booth #1230 to say hello to all of us and find out what retailers are doing now and in the next few years to engage the customer and personalize the shopping experience.

We appreciate your input and look forward to seeing you at NRF.

Ken Morris

Ken was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.


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