Sephora uncaps new mobile revenue stream via shoppable Snapchats

Mobile Commerce Daily – Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.

The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featured in its latest story by taking a screenshot of desired items. As a growing number of retailers establish a strong presence on the photo-sharing app, finding new ways to fuel impulse purchases among younger fans and drive additional mobile commerce revenue will likely be top-reaching goals.

“Though the success of Snapchat as a true commerce platform has yet to be proven, we are certain to see rapid exploration of its potential in the near future,” said Laura Sossong, senior consultant at Boston Retail Partners. “Snapchat’s widespread reach and success as a marketing medium makes it a natural avenue for retailers to pursue in furthering their merchandising efforts.”

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