Should C-stores Dive Into Delivery?

Convenience Store News – A few years ago, delivery from quick-service restaurants (QSRs) such as McDonalds’s or Kentucky Fried Chicken didn’t exist, and same-day delivery of any online item didn’t either. But times are changing, and they are changing fast.

With Amazon pioneering same-day delivery on a variety of items, and third-party delivery services partnering with restaurants and other retailers, consumer expectation of delivery is making its way into every market. And retailers — including convenience stores — are responding.

In the past year, the number of retailers offering same-day delivery tripled, according to the 2017 Digital Marketing Survey from retail management consulting firm BRP, based in Boston. The survey included the top 500 American retailers, with 14 percent representing grocery, food and beverage. When asked about same-day delivery in 2016, only 16 percent of retailers were offering some type of it. In 2017, that number rose to 51 percent — with 65 percent planning to add the option in the next two years.

“Third-party services like Uber Eats and Grubhub or Instacart for groceries, are making it easier for retailers to adopt delivery,” Jeff Neville, vice president at BRP, told Convenience Store News, adding that third-party delivery services increased from 20 percent in 2016 to 32 percent in 2017.

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